- We hold ourselves accountable of, not just responsible of:
- Health and wellbeing of our customers
- Enrichment of lives in our community
- Circular economy of waste and energy on our planet
Sustainability is a core part of our social responsibility. Our 4R Go Green strategy, which includes REUSE/REDUCE, REDESIGN, RECOVER and RECYCLE, enables us to promote the awareness of drinking with less waste in the community, and to adapt green measures in different facets of our business and operation.
"Responsibility can be shared, can be waited, can be followed... but accountability can only be owned, pioneered and led"
- Promote the use of Water Dispenser and Carboy for indoor occasions & sponsorship
- Provide larger pack size to avoid one-off disposal
- Water Refill Machine to reduce on-the-go consumption of bottle packaging
- Sponsored over 160 events in 2019
- Sponsored carboy water to reduce almost 500K plastic bottles* in 2019
We are the first beverage brand in Hong Kong to launch 100% recycled plastic (rPET) bottle design since year 2015. The initiative is to serve consumers who need bottled water for outdoor consumption with less waste. To facilitate the recycling of bottles after consumption, the design of bottle has included an easy tear-off for enhancing the recycling convenience. Bottle recycling experience could then be simplified to engage the public with the “easy-to-recycle” concept.
We have redesigned the core Watsons Water Hong Kong retail range* with progressive changes in choice of packaging material:
- Clear water bottle design
Watsons Water had introduced the application of clear and transparent PET bottle body since the 1980s. The bottle material had been recognised by the industry with its precious and unique value in recycling as it is colourless.
- Adhesive free
Unlike the majority of other water bottles, Watsons Water’s bottle label had been attached to the bottle with adhesive-free technology since 1980s#.
- 100% rPET for water bottles
Since 2015, Watsons Water managed to become the first beverage company in Hong Kong to launch the rPET initiative in order to save plastic bottles from being disposed.
- rPET for bottle sleeve
Since 2019, rPET has been incorporated in the production of bottle sleeve, which could reduce in use of PVC in making bottle sleeve.
* This includes our Watsons Water 8L, 4.5L, 1.8L, 1.25L, 800ml, 620ml, 430ml and 280ml pure distilled and mineral water range.
# Except for 8L and 4.5L bottle - due to the size of the bottle and our sleeve does not wrap around the entire bottle to save on plastic
Watsons Water had launched a cross-sector bottle recycling network in Hong Kong since 2019, including a new system of Smart Bottle Reverse Vending Machine (RVM). A network of RVM had been set up in among different premises. The recovery of plastic bottles has then become digitalized and more user-friendly, through recycling of used plastic bottles with RVM installed at retail, shopping mall, property, school and in the community.
- Smart activation of recycling:
In February 2019, Watson Water being the first beverage company in Hong Kong had started to deploy and operate a smart beverage bottle recycling system. The system includes the use of RVM (namely Watsons Water Recycling Green Point) that provides incentives for bottle return, supported by a network of partners across different sectors. Our partners include property company, malls, retail shops, school, athletic event, social enterprise and recycling solution provider. We achieved a further breakthrough in July 2019, by being the first RVM in the market to offer cash rebate scheme for beverage bottle return via Watsons Water CRM program “Drops of Fun” and AlipayHK, enabling instant cash rebate for RVM users.
- Refill as an alternative:
Watsons Water had launched Water Refilling Machines (WRM, namely Watsons Water Refill Green Point) at several public locations since February 2019, providing alternative options for consumers to develop a waste-free drinking habit beside using RVMs.
To align with the long-term vision of bottle-to-bottle manufacturing, collection of plastic bottles in the community is our top priority. Through collaboration with different partners, including school and brand from various sectors, education to consumers is enhanced through promoting the multiple possibilities from recycled bottles.
- New Guinness World Record
In mid-2019, Watson Water was successful in setting a new Guinness World Record with students from Kau Yan School in Hong Kong, by organising the world largest terrarium making class through upcycling of the plastic water bottle. The event successfully linked recycling with creativity, further empowering behaviour change in the younger generation.
- rPET Fashion from Used Bottles
In 2020, Watsons Water had collaborated with CHOCOOLATE to set up RVM in flagship stores to engage eco-friendly shoppers and create circular economy, launching a new recycled PET fashion line with the use of recycled Watsons Water plastic bottles.